The future of FIFA football analytics

31:33I want to end on sort of a forward look here because I think you you guys really helped I think us understand some of the philosophy behind what is the story that match momentum is trying to tell the layers that are used to structure it as independent from threat as an example or the wider tool set and data sets that are available which again the like data processing aspects of make my head hurt just even thinking about it with that number of different sources and doing it in real time. So that that's a a whole separate conversation. But as we look forward, you know, and I think Erin, you were just mentioning this, you know, there

32:14are a variety of new sources of data, um the the the limb tracking, you know, the introduction of ball tracking. the part of the mandate for the team is to continue to find ways to tell different stories about the game using data. Do you guys have any thoughts about as you look forward now with match momentum and you know seeming to be a success other things you're thinking about um if you have brainstorms or ideas kind of on the dart board or just even sort of a wish list of as we look forward this would be great if we could start to do these types of things. >> Should I go I'll let you go first. >> Okay. So um I think that one important

32:55pillar that we are working on and we we have already some work is just that we we want to further develop things before sharing with the rest of the world is the analysis of the physical data and trying to develop metrics that reflect a bit more the physical demands of the the game. I think that in football there is a I would say a conservative [clears throat] approach that has been applied for a certain period of time which is good and functional