Measuring player energy and physical effort

33:24[clears throat] but I think that it leaves out of the table a lot of the effort that the players are putting on the pitch and sometimes because reaching a particular sprit threshold is not how the particular context of the match allows you to perform then this performance performance is undervalued or sometimes not included in the effort but players do a lot of effort. So I would say that there is a [clears throat] new wave of metrics or that would come in this direction in order to try to reflect what the actual physical effort or approximate more with a more

34:05appropriate proxy the physical efforts that the players are putting on the pitch and how much work they are actually doing. And sometimes we are not perceiving it because you only get or in your head the players that are like running at top speed and you're like wow that was a fantastic run. But there is a lot of work in the very small short distances that they are doing and that that's what we want to try to reflect and bring the audiences to to basically to value as well. So for example, Lester, one of the things that we've been working on um is actually the value of the energy that players contribute and how that actually

34:46links with the threat that they then support with the team. So for example to use Jan's example that we see a lot of the times that uh people talking about okay maybe Kian Mbappé speed or OS speed or you know these players who are super super quick who are extremely dangerous we know this right uh or it may be the total volume that a midfielder runs. Everybody talks about 12k for a for a player, right? Uh a World Cup uh match for example, but the reality is of what the 12K for the left center midfielder versus the right center midfielder looks completely different um based on their

35:27role and the actually the moments that they're putting their all of their energy into that is completely different. Or you have vice versa is a center back. K maybe only runs 10K, but actually he puts in more energy and effort than somebody that does run 12K, right? And being able to okay, we have this information now. Myself are really confident that we've really got our heads around this and we've come up with some really nice metrics to to to tell this story to maybe the scientific audience and be able to measure that in a way that makes sense. But now it's that case of okay, how do we bring that to life for for coaches, for fans, for TV, for example. But I think for us that will be the next frontier. And you know what you may see in the women's world

36:08cup next year is is a lot more information around energy that players are putting down on the pitch which I think is really fascinating and cool in itself. Right. >> If as a former number six uh who was doing who's doing 12k every game I I >> 12k fair play. >> Yes. I can appreciate um you know your point just about >> um there are moments of explosiveness there are moments of top how frequently are you reaching top speed so just because you have the same total distance how you're managing each component part of that total distance is a very different thing um and that's such a really a important point here and I'm

36:50really looking forward to seeing what you all do with that because I think there's you know especially because we live in the world of connected devices, streaming, uh, mobile application. There's a variety of end destinations for this data that may not necessarily be in the broadcast, but can be a part of this larger ecosystem of how people engage >> with with the game. Um, and there's a lot of different opportunities and contexts by which to provide that. I know there's sort of a culture of we want to watch the game, we don't want all the extra stuff, but I think there are there there's a time and place for everything and and have >> that changes based on geographical audiences as well. For example, the US audience this year has been craving it

37:32because they're so used to it when you look at the NFL or you look at the NHL or the NBA, right? So I think with every region that we go to with the World Cup, the demands and the appetite for this information changes and naturally as the years go on, people's appetite for this information is constantly increasing anyway. Right.