Growing demand for deeper football data

37:51>> 100 100%. Which is as you can see from the level of engagement on the short we put out on match momentum. I mean people were very curious not only about it in general but understanding how it works. And I think going into next year's World Cup, which again we, you know, now that we have an open line of communication, would love to continue the discussion as you continue to put some of these concepts out because I think there is an audience that is hungry for, >> you know, a a bridge between a general audience and a little bit more of a technical understanding of the work that gets, you know, done behind the scenes here. And I'm I'm grateful to both you, Erin, and Juan for for joining us today

38:31to have this discussion. I mean, it's the beautiful game is continuing to grow. Um, it's already the world's most popular sport. It will continue to be so. And I'm looking forward to you and your teams continuing to push the envelope to help us better understand and tell different types of stories about this game that means so much to so many people on the planet. >> No, it's been an absolute pleasure, Lester. Thank you for having us first and foremost and uh yeah, enjoy the remainder of the games. >> I said guns. Thanks and also I really appreciate the the platform to also be able to share with the rest of the world as well like the integrate work and

39:13concepts that go behind the the things that we try in a simple line try to show but there is a lot of thought and process behind it.