World Cup commercials and football culture

26:31always in a lot of the Adidas commercials uh because he's you know, obviously a big player in the world. I will also love to hear people's thoughts about each World Cup, Nike and Adidas both put out these like huge commercials with all of their stars. Adidas had one version, Nike had another, very different creative directions. I I have my thoughts, but I'm curious to see how people how what people thought about the World Cup commercials. The long The full ones, not the clips, the full thing from both. Have you seen either of them? >> So, the Adidas one is the Timothy Chalamet one? >> Yes. >> Right? >> Yes. >> And uh the Nike one is the one where Cristiano Ronaldo comes out of the fire, right? And it reminds me of like V for

27:13Vendetta. >> It It's Yes. Yes. Very very different. There's a huge legacy to these. Like they've each like they've had like you know, there's the Joga Bonito era with Nike and but >> I was more just like impressed at how many big names were in each of them. >> Yeah. >> Right? It was like crazy. >> of money. >> Yeah. >> A lot A lot of money. I'm not a huge fan of the non-football players being in these commercials. >> Yeah. >> I don't know if I'm into that. I If they're celebrities, if they're just like normal background actors who played play for like that's fine. >> Oh, yeah. But like LeBron LeBron was in the Adidas one. >> You know, the the the the uh the Nike one. >> Oh, yeah. That was the Nike one. I'm sorry.

27:53>> Don't sue us. >> I get it. I get it. You have, you know, cross-sport branding, but LeBron has his own commercials. >> Yeah. >> need to be there. Travis Scott >> [laughter] >> I don't know that he needs to be there. I don't know that he needs to be there. I don't know. >> Yeah. I mean, just like I don't know if you need to be in the Odyssey. >> But okay. [laughter]