The science of the World Cup pitch

47:07it's also got to interact with the turf. The turf is actually pretty cool. It's non-trivial to make the turf because we've got a lot of different stadiums across an entire continent, which means different climates. Some Some of them are in a covered stadium. Some of them are in the scorching heat. Some of them are in like Seattle and Vancouver. And this is a living breathing entity, right? FIFA says that you have to have like living grass. >> Yeah, the pitch is grass. I want to be careful because people associate turf with artificial. >> Oh, yeah. That's what I mean by yeah. >> The pitch, the field. >> The pitch, the field. Yeah, it has to be grass. Living grass. >> Not the NFL's turf, which they're very

47:47upset about that we've taken over all these NFL stadiums and we've put in real grass. And they're like, "Why can't we get cuz for especially for football and like I can't believe they don't do real grass, but it can be done. >> Yeah, I mean like real grass is also a big thing in the Wimbledon, right? It's like their their courts have to be like really precise grass. Um and so and once the grass is installed, you got to keep it alive >> Yes. >> for several weeks. Um and that's a difficult task. So FIFA