Fraud detection & synthetic ethical alternatives

47:38>> So, anyone who's branding $80 cups of coffee in LA and San Francisco that's really just selling offtheshelf Colombian coffee beans, >> you can actually have like a Yeah, you can have actually have a test. The other thing that I'm I'm more um excited about is, you know, you do have this ethical crisis with the um caging and mistreatment of these animals. Well, if you could like >> identify the key microbial players and the chemical output, you could make fake ones of this, >> just how we make fake diamonds now, so we don't need blood diamonds. Yeah. Yeah. >> And you could you could then sell these for a lot less and without the ethical dilemma >> without cing >> knowing humans they'll still play the

48:18pay the premium for the real [ __ ] >> For the real the real stuff >> as they say. >> The real stuff. The real the literal real [ __ ] >> The real the literal real [ __ ] That's what I mean. Yeah. And uh but but I think I think it's still pretty cool. >> No, that that that is so I again I think I'd only ever heard of this one time and I was like I think coffee is terrible. Well, I mean, I was from a colonial country, so tea >> is my >> Yeah, same same is my thing. A little chai tea. >> I'll take a little Earl Grey, a little oolong. However, um I understand uh coffee is what most people like to drink. >> Mhm. >> Uh as their hot drink. >> That's right. >> Or their cold drink. >> Yeah. >> Uh a nice iced chai tea latte is is

48:59quite nice. But this this is this is it's good to know because I will never be buying a cup of civic coffee. >> Yeah, I don't think it's needed. Um but we now have like the path to move from this >> un maybe if they make the fake I'll get it. Right. Right. And and also being able to call out frauds. >> Uh funny great great heartwarming story. >> I thought that was funny. >> Just make sure >> this is out of nature uh scientific reports. Look even they were like yeah this is pretty good pretty good [laughter] pretty good coffee.